Airbnb has taken the world by storm with its great innovative way to rent out space for those who are traveling. When FIFA held the World Cup in Brazil, the tournament lasted about a month bringing over 3.4 million people to the country. With that kind of traffic, people were going to need a place to stay. FIFA reached out to Airbnb about their dilemma and Airbnb was able to help quickly. In a matter of a few weeks, AIrbnb was able to have 20% of attendees in an Airbnb location. In just Rio de Janeiro, about 120,000 people stayed in 18,000 Airbnb locations.
Airbnb is now looking to get into the meeting and event industry. In order to do so, Airbnb has some loops and bounds to go through. It has been tough for them to partner with the hotel industry. There are many hang ups that have to be taken care aside from things like hotel tax, parking, property, and sales tax. Some of the more complicated things are licensing, insurance, fire, safety, zoning, health regulations, minimum wage requirements, and loss of revenue.
Airbnb is constantly growing. In fact, today they are in over 191 different countries which includes 34,000 cities. On any given night, 400,000 guests will stay at an Airbnb property. Airbnb’s ultimate play is to work with planners and convention and visitor bureaus in order to supply housing for meetings, incentives, conventions, and exhibitions. Their website now features a custom landing page for conferences. Slowly but surely, it seems Airbnb is and will take a hold of the conference/event/meeting industry, and with good cause. Through this added business funnel, it not only benefits Airbnb but it also will benefit the meetings and conference. By allowing more ways to house attendees, it makes it easier for more people to attend the events. It’s a great mutually beneficial relationship that has worked already, just take a look at he FIFA World Cup. For more on this interesting story, check it out on SuccessfulMeetings.com.